How raising my profile helped purchase £1.25m worth of single lets in 2021

Updated: Nov 17, 2022

(See my key takeaways below for anyone looking to raise their profile online)

With the help of the Oversubscribed team (a company I set up to help entrepreneurs raise their profile online), I have been documenting my entrepreneurial journey more this year.

At Oversubscribed we believe raising your profile online and becoming the 'go-to' person in your niche is one of the best things you can do as an entrepreneur. As I continue to raise my profile as the ‘go-to person’ to help entrepreneurs raise their profile online, I’ve also personally been purchasing some properties for my own portfolio and documenting this journey.

**Before I go any further, this headline is clickbait and sounds better than it is, we purchased 7 single lets in the North East of England this year with 1 more we are waiting to complete on. We also purchased a residential house for ourselves making up some of the £1.25m.**

(Above are the 8 investment properties - follow our property Instagram page here)

4 ways raising my profile helped and a few key lessons...

1. It built credibility with potential partners…

Before November 2020 I had no property investing experience or credibility within property. When I was looking for a deal sourcer, property tax accountant, solicitor, mortgage broker, investors and a mentor, it was very easy for them to verify what I’m about on my socials and personal website. As I'd been documenting my marketing company and entrepreneurial journey, it was easy for all parties to see I was serious when outlining my plans. As a result, I believe we have a world class team that's made this year's purchases and refurbs possible.

2. It built trust with investors…

With our property purchase strategy, we needed some short term funding that ideally came from private investors. Without realising, I had a number of people within my network that were in a position to provide this funding. By documenting our purchases it built trust and opened up far more private funding than we needed.

If I hadn't blogged these properties or my business journey to date, I don't think I would have got the private funding (as I had no previous property experience).

3. We secured a property quicker…

With our residential house, it’s in a competitive market and most houses end up in a bidding war going way over the asking price. The agent had seen some of my blog posts and as a result knew we were a good buyer that could move quickly, which was important to the seller. As a result, the seller accepted our offer the day the property went onto the market. I believe this saved us thousands of pounds.

4. Connected with likeminded property people...

As I posted the progress updates on socials, a number of people interested in property investing and people who have been doing it for years messaged me. These opened up a full spectrum of conversations and opportunities to work with likeminded people.

Key takeaways for anyone looking to raise their profile...

1. Just get started

It's easy to find reasons as to why 'now' isn't a good time but once you get started and see the potential impact, you will wish you'd done it sooner. As my business partner says, 'you need to start building your profile at least two years before you need it'. Be clear on what your niche is before you start and create content to add value.

2. Be transparent

I documented numbers, my strategy, the good and the bad. This level of transparency built trust and added real value to my audience. No one wants to see you showcasing everything going perfectly and it's a lot easier to create content when you are transparent. If adding value is at the heart of the content you produce, it will be received well.

3. Get accountable or find a team

When things get busy, your content creation will fall off your priority list. One of the advantages for our clients at Oversubscribed.co.uk, is they have a Personal Content Manager who is there to support, create and keep them on track. This means it can never fall off their agenda. Find a similar way to get accountable so you stay consistent. Scheduling in a time to create content will also help you with this.

4. Show your personality

While me posting pictures with my family isn't business related, it does build a rounded picture of who I am. Always posting 'business' content will get boring for your audience and you will lose their attention. Showing all areas of your life will gain you more traction on your business content. 50/50 personal to business is a good ratio for me, however we have some clients that are 25/75 personal to business.

I hope these blog posts are useful and welcome any feedback. To learn more about me, check out my about page here. To keep up to date on our latest content follow me on my social channels Instagram, LinkedIn, Facebook.